The Shack Is Back

by Lou Frenzel

Back in February 2015, Radio Shack filed for bankruptcy.

Many of us feared that we had lost a popular source of electronic products and parts. Well, in case you didn’t get the memo, Radio Shack is alive and well as a new company. It did not come out of bankruptcy as is the usual case. Instead, Standard General, a New York hedge fund, bought the assets and brand and formed a new company under the ownership of General Wireless with the name Radio Shack. It retained about 1,700 of the original 4,000-plus stores. Roughly 1,400 of the 1,700 are co-branded with Sprint and the telecommunications giant will sell cell phones and subscriber plans on-site.

Radio Shack is now a greatly scaled-down company and more focused on building a new business model around its stores and a greatly expanded online presence. It will continue to sell popular consumer electronics items, but also will take advantage of the growing DIY/Maker niche. Look for a growing number of Radio Shack smaller electronic kits in stores in the months to come…READ FULL ARTICLE

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